Dhaka: Global smart accessories brand oraimo, in collaboration with the popular battle royale game Free Fire, has officially launched special edition smartwatches and True Wireless Stereo (TWS) earbuds themed around the iconic Free Fire characters Hayato and Moco in the Bangladeshi market. The newly introduced products have already generated significant excitement among the country’s gaming and esports community.
According to the company, this marks the first time an international technology brand has officially partnered with a global gaming franchise to introduce specialized gaming lifestyle products in Bangladesh.
The new lineup includes the oraimo Watch 6 Free Fire Hayato Edition and the oraimo Watch 6 Free Fire Moco Edition. The smartwatches feature a 2.01-inch HD display, Bluetooth calling, AI-generated watch faces, more than 100 sports modes, and IP68 water resistance. In addition to their gaming-inspired design, the watches also offer a variety of smart features suitable for everyday use. Each smartwatch is priced at approximately BDT 2,200.
The Free Fire Collaboration TWS series offers powerful sound quality, long-lasting battery life, low-latency gaming performance, and character-inspired custom designs, making the earbuds especially appealing to gaming enthusiasts.
The company stated that its vision extends beyond simply launching new products. As part of its long-term commitment to Bangladesh’s rapidly growing esports ecosystem, oraimo plans to organize gaming-focused podcasts, community engagement programs, content collaborations, and competitive gaming tournaments.
Industry experts believe that the participation of international brands in Bangladesh’s gaming sector will help make the country’s esports industry more organized and commercially sustainable. It is also expected to create new opportunities for gamers, content creators, and emerging talent.
Meanwhile, there are reports that oraimo may announce larger-scale initiatives for Bangladesh’s gaming community later this year, although the company has not yet made any official announcement regarding these plans.
According to industry observers, through its collaboration with Free Fire, oraimo has not only introduced new products but has also delivered a strong message of its long-term commitment to Bangladesh’s rapidly expanding gaming culture and esports industry.
If you’d like, I can also make it read more like an international tech news article (Reuters/AP style) or a press release.